In the wild world of Tijuana Flats, where flavors are bold and the atmosphere's hotter than a jalapeño, the team leading the fiesta is just as spicy. They aren’t your average execs - they have all the right stuff to make this brand sizzle with success. Sit tight and grab a margarita, as we introduce you to the hotshots that keep our Tijuana train on track.
Jim Greco is our head honcho, aka CEO and industry legend. Prior to Tijuana Flats, Jim used his special sauce to unlock the full potential of brands and businesses in the restaurant, food manufacturing and service industries, including having held the title of CEO at both Bruegger’s and Sbarro. Now, he’s using his recipe for success to stoke the fire of brand love around Tijuana Flats to we can be better than ever.