In the wild world of Tijuana Flats, where flavors are bold and the atmosphere's hotter than a jalapeño, the team leading the fiesta is just as spicy. They aren’t your average execs - they have all the right stuff to make this Tex-Mex-For-All brand sizzle with success. Sit tight and grab a margarita, as we introduce you to the hotshots that keep our Tijuana train on track.
Joe Christina is our awesome CEO, boasting a whopping 40 years of expertise in the restaurant biz. Prior to Tijuana Flats, Joe was the head honcho at Church’s Texas Chicken, taking system-wide sales beyond the $1.2 billion mark. Add to that, his 28 years with the Burger King system, managing a division worth $2 billion in sales and serving as a franchise owner. So, it’s safe to say Joe’s track record is hotter than a Carolina Reaper when it comes to delivering sustained revenue and profit growth. When he’s not leading the team, chances are you’ll find him at Flats for some Tijuana Tuesdaze dos tacos.
As our Senior VP of Finance, Casey Rees makes sure everything adds up when it comes to dollars and cents, ensuring that Tijuana Flats continues to thrive financially. With over 20 years of experience in finance, accounting and analysis, you could say Casey is a financial whiz. Before joining the team, he held key positions in prominent companies such as Checkers & Rally’s Restaurants, Advanced Dermatology & Cosmetic Surgery and Darden Restaurants, where he honed his skills in financial management and analysis. Away from the spreadsheets and financial reports, Casey is known for his love of Tex-Mex and can often be found sampling the latest offerings at Flats, making sure the food tastes as good as the financial results look.